For all those small business owners that think the world of online marketing has just about been tapped out, with no more resources available, there’s news. And although this news was unleashed on the world back in 2016, it has been picking up steam ever since, particularly within the last year or so. This resource is known as Messenger bots, and they’re going to revolutionize the way local businesses conduct customer service, sales, promotions, and generally interacting with their customers and clients.
Messenger bots are taking the world of online marketing by storm, with more and more businesses using them. Not only do these bots make it easier to conduct business, but customers are loving them too! Perhaps not surprisingly, Messenger bots were first released by Facebook’s Mark Zuckerberg back in April of 2016. At the time, no one really knew just how effective these bots would be, or even how they could be utilized. As time went on however, it was clear that these bots were a necessary addition to online marketing.
But the release of these bots really was just the beginning. As marketers continue to find ways to utilize them, and really shape the way businesses use Messenger bots, it’s clear that the initial potential of these bots is just beginning to be tapped. And while new bots are coming onto the market all the time, it’s clear that Facebook Messenger bots, like most of the innovations Facebook continues to create, are still the most popular to use.